Nowadays, the success of the business depends on the online presence of it.
After Covid 19 situation, the small businesses are also moving toward Internet marketing for getting growth.
Search Engine Optimization is one of the vital processes of online marketing. It includes on-page and off-page activities that help in bringing organic traffic to the website.
On-page processes help in optimization while the off-page process is all about creating backlinks and promoting the website on other platforms.
To have a perfect SEO process for our website one has to consider the SEO ranking factors in 2021.
So, the SEO trends in 2021 will be:
Artificial Intelligence – AI is playing a vital role in SEO as it has changed the way the user interacts with online content. AI is used to analyze the data and extract insights from it. It includes factors from click-through rate to user engagement time on a webpage.
The Voice search feature is more effective in the mobile display as compared to the desktop. It is going to change the pattern of search queries. The voice assistant like Siri, Alexa, converses with the user. It searches the user’s query and acts accordingly. For example, a user asked Alexa or Siri to play a particular song, and it gets played by them.
By 2025, 73% of internet users will solely use mobile devices. The display of the website on mobile devices will be more crucial than the desktop. For this, it will become vital to make the links of your website easily crawlable by the crawlers on mobile devices. Also, one can see the mobile usability report in the Google search console.
According to Google page experience update 2021, the website content should be as per its conditions. Google EAT principle that stands for expertise, authoritativeness, and trustworthiness. E-A-T is one of the consideration points of page quality that helps in getting a higher rank.
The lengthy contents will take the winning hat in the year 2021. Lengthy contents have more backlinks and more reach. It also keeps visitors engaged for a long time on the website. It is preferable to have 3000 plus words content.
Features snippets help in snatching the traffic from the competitors. A featured snippet is an image that appears on SERPs before the actual results. It shows the gist of the whole thing. For creating snippets, focus on the right keyword and question-based queries.
Including videos in your content and using auto-complete features while optimizing Youtube videos will help in getting a higher position on search engine pages.
Optimization of website images helps crawlers to crawl the images. They show the correct results to the user when they search for the query.
Core Web Vitals
The main focus of this is to enhance the user experience. One can find core Google web vitals in the enhancement section of Google Search Console. Core web vital is one of the new google updates that emphasizes the UX of the website and the loading time. The three things it consists of are LCP, CLS, and FID.
Professionals have to work as per the Google Algorithm and apply the above SEO ranking factor 2021 theories for getting a higher rank on SERP.
Enjoy a win-win situation by practicing new updates!
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