Search Engine Optimization process is to gain more traffic and a higher rank for the website.
Now, it is crucial to know on which factors do the ranking factor depends
Does it depend only on Pogo Sticking, the search query typed on the search engine result page SERP, landing pages, or google algorithm?
The ranking factor depends a lot on Pogo Sticking in SEO.
Everyone must be wondering what is Pogo Sticking in SEO? Let us discuss it.
Pogo Sticking occurs when a user types a query on SERP and gets results as per the ranking of the website.
Now, a user clicks on the first result, reaches a website, doesn’t get satisfied and clicks back to the search results page & goes to another & keeps clicking on the search results until finds the desired result.
Here, now google will take a note of this as maybe a website is ranking number one, but as per the user experience, the below site is more useful and satisfying the user motive.
The result of this is website owners face high bounce rates.
Now, many people get confused between the Pogo Sticking and the bounce rate.
To clarify, both are different as in Pogo Sticking users do not get satisfied, and move to another website.
While in bounce rate user comes to your website, spend some time on the page, doesn’t move to other pages of your website, and leave. Here we cannot say that the user is not satisfied with the content.
Pogo Sticking has emerged as an issue for the SEO professionals, but as we know, every problem has a solution.
For which we first need to identify the root causes of the occurrence of Pogo Sticking and prevent Pogo Sticking condition.
Causes of Pogo Sticking:-
Title And Description Do Not Match With The Content –
Usage of meta title & description should match with the website content, & it should be engaging as it represents itself as a summary of your page.
Otherwise, the user won’t get satisfied and will move to another website.
Spammy Content –
Content with stuffed keywords is spammy. So, usage of keyword should be as per the keyword formulae. Otherwise, Google algorithms mark the content as spammy.
Spelling Mistakes and Incorrect Grammar Used In the Content –
The content of the website should be error-free and with perfect grammar so that a user can get valuable content.
How To Prevent Pogo Sticking?
To prevent pogo-sticking from occurring and gaining more organic traffic, SEO professionals have to prepare excellent SEO strategies with attractive, engaging, and user-friendly landing pages.
Also, careful preparation of meta titles and descriptions has to be followed, as a user clicks on the website on SERP by looking at the title and meta description.
Here, user experience plays a crucial role. So, create an excellent SEO related unique and engaging content with the grammatically correct language.
Above, we have discussed a vital SEO topic.
We hope that we have been successful in clarifying the doubts related to Pogo Sticking.